Mowa LabMowa Lab

Experiments inproduct thinkingand interaction.

Mowa Lab is a space for experimentation. Each project investigates a question and tests new ways to communicate complex ideas through interactive experiences, from games to data interactions and visual essays, built on briefs we set ourselves.

Currently asking1 of 3
03 · NewestGame

Can you bring back every naira?

Where Is My Change?

Run Mummy’s errand through a Lagos street, dodge okadas, gutters and childhood urban legends, and bring back her complete change.

What we were testingA complete game that runs in a phone browser, free, with nothing to install.
01Visual essay · Data visualisation

How did one grain become a thousand dishes?

The Journey of Rice

How a grain domesticated on two continents transformed into countless cultural traditions.

What we were testingScrollytelling over a geographic data model, from two origins to many routes on one map.
Mowa
A Visual Essay
The Journey
of Rice
How a grain domesticated on two continents transformed into countless cultural traditions.
Scroll
02Data interaction · Visual essay

Does a nod mean yes everywhere?

The Language of Gestures

How simple body movements change meaning across cultures.

What we were testingShowing meaning that flips by place, without burying it in footnotes.
Mowa
A Mowa Lab Project
The Language
of Gestures
How simple body movements change meaning across cultures.
Scroll to explore

Why we make these

We pick a question we can’t stop thinking about and build whatever answers it best, whether that turns out to be a game or an essay. It is also how we show what we can take on.

Games

In the labWhere Is My Change?, a full errand-runner that plays in a phone browser.For clientsOnboarding, training and education that people actually finish.

Visual essays

In the labThe Journey of Rice, research told as a scrolling story on a map.For clientsReports and research that readers get to the end of.

Data interactions

In the labThe Language of Gestures, meaning that changes as you change the place.For clientsExplorers and dashboards where context changes the answer.

Got a question that’s hard to explain?

Bring it to us. If it needs a game, an essay or an interface nobody has built yet, that is the kind of work the Lab exists for. [email protected]